Practical materials for e-commerce brands: from store structure and UX to SEO, analytics, PPC, and conversion growth. No fluff — only real insights based on real online stores.
A step-by-step plan: collection structure, product cards, UX elements, basic SEO optimization, analytics setup, and preparation for launching ads.
New materials on development, design, marketing, and SEO for Shopify e-commerce.
Internal QA article — demonstrates every Portable Text block the EVDEV blog renderer supports: headings, paragraphs, lists, both pull-quote variants, inline images, the inline CTA banner, and rich-text marks.
How a focused Shopify redesign — clearer information architecture, a faster theme, and a sharper PDP — lifted conversion rate, AOV, and store revenue for the Unbroken brand.
What we changed on a Shopify Plus pricing page to lift CTR on the primary CTA, with annotated before/after screenshots and the test design we used.
A step-by-step plan: collection structure, product cards, UX elements, basic SEO optimization, analytics setup, and preparation for launching ads.
A short guide on categories, filters, tags, and URL structure — core principles that help avoid navigation chaos and prevent traffic loss.
A field-tested checklist of the highest-impact checkout fixes — from address validation to Apple Pay placement — ranked by lift.
What changed in Google's speed metrics this year and the exact tweaks we ship on Dawn and custom themes to stay in the green.
Layouts, copy patterns, and objection-handling blocks we A/B-test on subscription and B2B stores — with real before/after numbers.
Our opinionated GA4 install: events to keep, events to drop, and the data layer wiring that keeps Looker Studio honest.
Variant swatches, hover previews, stock badges — ranked by lift across 30+ Shopify stores we've measured since 2024.
Google Business Profile, local schema, and city landing pages — what works in Toronto, Vancouver, Montreal, and Calgary right now.
A repeatable process for auditing installed apps, measuring real impact on speed and conversion, and replacing bloat with native theme code.